Ah Feel refreshed.
Ever heard of a nudist beach bar? This was the first question I posed my teammates when we were tasked with creating a nude restaurant for our final ACA assignment. While nude restaurants are becoming a global trend for the daring public, they are doing so by appropriating the nudist way of life and neglecting those who adopt this lifestyle. Hence, there is a sizeable opportunity to provide nudists, or naturists, with a restaurant of their own (hypothetically).
Problem.
At present, there are no beach bars or structural gathering spaces at naturist beaches.
Insight.
A key motive for visiting naturist beaches is the feeling one gets when letting it all fall and being accepted in one’s rawest form. It is a refreshing sigh of relief.
Big idea.
Create the first naturist beach bar located at Australia’s first naturist beach. Ah is derived from the relaxed feeling associated with naturism, the beach and eating and drinking.
Billboard series
Social posts
Research & Copywriting: Sam Bessell
Art Direction & Design: Chris Newlands
Art Direction: Kris Dervenis