The Missing Brick
My submission for Cannes Future Lions 2020, along with two teammates, was one that rested on a breadth of research and clear insights, delivering a unique solution to a unique brief.
Our idea was successful enough to be shortlisted for the global competition.
Brief.
Create a powerful idea that puts creative play back on the agenda and show how kids can realise great things when they are left to play.
Insight.
Many families are purchasing 3D printers but are not putting them to any use.
Solution.
A mobile app for kids, to create, customise and print their own LEGO bricks using 3D printing.
Case study
*RMIT Industry Advisory Committee Winner for Best Future Lions LEGO Brief Response.
App design
Strategy & Copywriting: Sam Bessell
Art Direction & Design: Chris Newlands
Art Direction: Kris Dervenis