Task:

Produce a series of three postcards (A6) to form the basis of a promotional campaign for Queen Victoria Market. The idea must be expressed using your own design, typography, photography, or illustration. No stock/found images.

Insight.

Queen Victoria Market is a seedbed of little stories. Its traditional ‘market’ aesthetic and design sprouts charming interpersonal engagement.

Idea.

Capture these cute, everyday interactions through storytelling; advertising Queen Victoria Market’s unique shopping experience and stores.

Post cards